Lead generation, built and managed as one system.

Most businesses don't struggle because they lack traffic - they struggle because advertising, tracking, landing pages, lead quality and reporting aren't working together. My role is to engineer them into a single system built around one outcome: profitable growth.

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Google & Meta Ads certified 30+ projects delivered $500–50K / mo managed

Core service

Lead Generation Management

A managed system for generating profitable growth - not just leads.

Core service · ongoing

The whole funnel, run as one engine.

My role goes beyond launching campaigns. I continuously analyse performance, identify bottlenecks across the acquisition funnel, and make the changes that improve the quality and profitability of incoming leads - so every part pulls toward the same goal.

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Management fees vary depending on business complexity, advertising spend, number of platforms, and project scope.

How the system works

Strategy

Audience ResearchCompetitor AnalysisOffer Positioning

Advertising

Google AdsMeta AdsCampaign Structure

Tracking

GA4GTMCRM Integration

Optimisation

Lead Quality AnalysisTestingScaling

Reporting

Weekly ReportsMonthly ReportsStrategic Recommendations

One-time service

Account & Funnel Audit

Sometimes the problem isn't the ads. It could be tracking, lead handling, landing pages, messaging, offer positioning, or campaign structure. This audit identifies where growth is being limited - and what should be fixed first.

Instead of generic recommendations, you'll receive a prioritised action plan focused on the changes most likely to improve lead quality, conversion rates, and overall marketing performance.

It pays for itself. If you decide to move forward with monthly management, the audit fee is credited toward your first month.

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What you'll receive

Advertising Account Audit
Funnel Analysis
Tracking Review
Competitor Analysis
Audience Review
Prioritised Action Plan

Optional add-ons

Additional support when needed

Paid advertising performs best when every part of the acquisition process works together. These services are available when extra support is needed - not bolted on by default.

Add-on

Websites & Landing Pages

Even the best campaigns fail on a weak website.

Together with trusted development partners, I help businesses improve landing pages, user journeys, lead capture, and tracking - so more visitors become qualified enquiries.

Includes

Landing Pages
Website Improvements
CRM Integrations
Lead Flow Optimisation
Conversion Tracking

Add-on

Creative Strategy & Creatives

Creative is often the difference between expensive leads and profitable ones.

The goal isn't simply to make ads look good - it's to communicate the right message to the right audience at the right stage of the buying process.

Includes

Creative Strategy
Banner Design
Ad Variations
Messaging Testing
Creative Direction

Process

How we'll work together

A clear process creates better results - and better communication. Here's how we move from first conversation to scaling.

Discovery & Planning

We discuss your business, goals, audience, offer, and current marketing efforts.

Research & Setup

Market research, tracking review, campaign planning, and technical setup.

Launch & Optimisation

Campaigns are launched, monitored, tested, and improved on real performance data.

Reporting & Scaling

Regular reporting, lead-quality reviews, strategic recommendations, and scaling.

Best fit

Who this service is for

I primarily work with small and medium-sized businesses looking to generate qualified leads through paid advertising.

A strong fit

Industries

Service Businesses Event Venues Real Estate Construction & Home Improvement Healthcare Education Professional Services B2B Partnerships Local Businesses

And you're…

Already advertising and looking to improve results.
Ready to build a scalable lead generation system.

Probably not yet

Looking for overnight results.
Working with extremely small budgets.
Unwilling to track performance.

Case studies

Real results from real businesses

Every business is different, but the principles stay the same: clear tracking, strong positioning, continuous optimisation, and data-driven decisions.

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