Profit over vanity metrics
I optimise toward leads that close and revenue you can measure - not clicks, impressions, or dashboard numbers that look good and mean nothing.
A marketer with a focus on paid advertising - so you get strategy and the full picture, not just someone running ads. I turn ad spend into a predictable flow of qualified leads and revenue.
I started in cybersecurity, where you don't guess - you trace every signal back to its source. That's still how I run ad accounts: fix the tracking, build the strategy, then scale. I know PR, SMM and the wider marketing world, but I went deep on paid advertising for one reason - it's the only channel that proves itself. I can show you what you spent and what it brought back, to the dollar.
A year and a half at an agency showed me where I add the most value: lead generation. So I focused there and went independent. Before I take on a client, I study the audience, the market and the business - and if paid ads can't pay off yet, I say so.
Ivanna Stoianova
Founder · PPC Specialist
"I only take on work I'm confident I can win."
Why? Because I'm accountable for the outcome, not the activity. If your budget, market or timing can't produce a real return yet, I'd rather tell you than take your money - my reputation rides on results, not retainers. And when paid ads are the right move, you get someone who's already sure it can work.
I work with small and medium-sized businesses across a wide range of industries - B2B, real estate, event spaces, equipment rental and more - with one focus throughout: lead generation.
I serve clients across the US, Europe and Australia, and you can see the results for each industry on my case studies page.
I optimise toward leads that close and revenue you can measure - not clicks, impressions, or dashboard numbers that look good and mean nothing.
Clean tracking (GA4 + GTM), documented processes and reporting you can actually read - so every decision rests on real data, not hunches.
A handful of qualified buyers beats a flood of cheap leads. I filter for intent - especially in long-cycle, high-value niches where one sale matters.
Straight answers, no long lock-ins, and a partner who treats your budget like their own - accounts stay owned by you, always.
Certifications & expertise
Platforms & tools I work with
Tell me about your goals and current situation. I'll give you an honest read on whether Google or Meta Ads can drive profit for you right now - and what the fastest path looks like.
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