How soon will I see results?

It depends on your niche, your budget, and the current state of your ad accounts. On average, you can expect the first meaningful results within the first one to three months.

What budget do I need to start?

There is no one-size-fits-all number. After the audit and an initial data review, I will recommend a realistic starting budget for your case.

Do you guarantee results?

No honest specialist can guarantee exact sales numbers. What I do guarantee is a high level of service, full transparency in reporting, and a systematic, data-driven process.

Will I work with you directly?

Yes. You work directly with me, from start to finish. No account managers, no juniors, no outsourced team in between.

How do you report on results?

You get a weekly report every Monday and a full monthly report on the 1st of each month, plus a shared chat for questions anytime.

Who handles creative and landing pages?

My core focus is paid advertising. When a project needs creative or web work, I bring in trusted partners.

What do you need from me to start?

A short brief about your business and goals, plus access to your existing ad accounts and analytics.

Is there a long-term contract?

No long-term lock-in. We work on a rolling monthly basis.

I build paid-ad systems that bring stable, profitable results - not just short-term wins.

Hello, Everyone!

I'm Ivanna - a paid-ads specialist for Google & Meta. I turn ad spend into a predictable flow of leads and revenue for service businesses.

Book a consultation See cases →

2yearsin paid advertising

30+projects delivered

$500–50K/moad budget managed

Google/Meta Adscertified specialist

Why clients choose to work with me.

I help businesses generate more qualified leads through Google Ads and Meta Ads. My approach goes beyond campaign management.

I build the tracking, reporting, and optimisation systems needed to understand where leads come from, what happens after they convert, and how advertising impacts revenue.

Because good marketing isn't about spending more - it's about making smarter decisions.

Ivanna Stoianova Founder · PPC Specialist

More about me →

Sound familiar?

Budget gets spent, but leads don't come

Money leaves the account every day with little to show for it on the sales side.

Leads come in, but don't turn into customers

Forms are being submitted and calls are coming through, but most leads aren't qualified and rarely convert into revenue.

Analytics aren't set up

Conversions, calls and forms aren't tracked, so decisions are made half-blind.

Scaling breaks profitability

Every attempt to increase lead volume drives costs up, making it difficult to grow without sacrificing lead quality or ROI.

How I help businesses grow

I focus on building and managing lead generation systems through Google Ads and Meta Ads. My role goes beyond launching campaigns - I help businesses improve the entire acquisition process, from analysis and tracking to lead quality and scaling.

Core service

Lead Generation Management

Ongoing Google Ads and Meta Ads management focused on generating qualified leads and building a scalable acquisition system.

Every project is different. Management fees vary depending on account complexity, advertising spend, and overall scope of work.

Learn more →

What’s included

Strategy

Audience Research
Competitor Analysis
Campaign Planning

Tracking

GA4 Setup
CRM Integration
Conversion Tracking

Optimisation

Lead Quality Analysis
Testing
Scaling

One-time service

Account & Funnel Audit

A complete review of your advertising account, tracking setup, and lead generation funnel.

What you get

Ad Account Audit
Funnel Analysis
Tracking Review
Competitor Analysis
Target Audience Analysis
Strategy For Achieve Your KPI

You’ll receive a prioritised action plan showing what should be fixed, improved, tested, or scaled first.

View details

Optional add-on

Websites & Landing Pages

Improve conversion rates with better landing pages, tracking, and user experience.

What’s included

Landing Page Design
Website Improvements
Set Up Integrations
Lead Flow Improvements

Delivered with trusted development partners when required.

View details

Optional add-on

Creatives

Advertising creatives designed to attract qualified leads and improve campaign performance.

What’s included

Video Design
Banner Design

Creative production is available as an additional service when needed.

View details

See all services →

How we'll work together

A clear, step-by-step path from first call to ongoing management - no guesswork, no long lock-ins.

Free Consultation

We start with a short call to understand your business, goals, current marketing setup and whether Google Ads or Meta Ads can genuinely help right now.

Brief + Account & Funnel Audit

I review your ad accounts, analytics setup, landing pages, lead flow, and past performance to identify what's working, what's holding growth back, and where budget is wasted.

Strategy & Action Plan

You get clear recommendations - what to fix, launch, optimise, or scale - prioritised by your goals, budget, and lead quality.

Contract & Monthly Management

If we're a fit, we sign the agreement, you make your first monthly payment, and I start managing your campaigns with a focus on qualified leads, analytics, reporting, and continuous optimisation.

Start with a free consultation →

Real results from real businesses

Every business is different, but the goal is usually the same: more qualified leads and sustainable growth.

Google Ads Australia · name hidden

From $438/lead to $31 - in one month

Event & celebration venue rental · Australia

$31cost per lead

−93%CPA

$3.1Kbudget / mo

Meta Ads USA · name hidden

From zero to $15.90 CPL - predictable B2B leads

B2B automotive-equipment manufacturer · USA

$15.90cost per lead

0→steadylead flow

B2Bniche

Google Ads UK · name hidden

CPL down 55% to £2.96 - +115% conversions

Flexible-payment retail · UK

£2.96cost per lead

−55%CPL

+115%conversions

See all cases →

Book a consultation

Share a few details about your business, challenges, and growth goals.

I'll get back to you within 24 hours.

[email protected]

FAQ

Most clients see initial data within the first 2–4 weeks. Meaningful optimisation and stable lead flow typically develop over 2–3 months as we gather data, test, and refine.

It depends on your market and goals. Most of my clients invest between $500 and $50,000/month in ad spend. During the consultation we'll discuss what makes sense for your situation.

I don't make unrealistic promises. What I do guarantee is a data-driven approach, full transparency, regular reporting, and continuous optimisation to get the best possible return from your ad spend.

Yes. I'm not an agency with layers of account managers. You work directly with me - the person building and optimising your campaigns.

You get a live dashboard with key metrics plus a detailed monthly report covering what was done, what's working, what's next, and how the budget was spent.

Yes. I create static images, carousels, and video concepts for Meta and Google campaigns. If you have a designer or brand guidelines, I'm happy to collaborate with your team.

Access to your ad accounts, analytics, and website. A short brief about your business, goals, and target audience. I'll guide you through everything during onboarding.

No long-term lock-ins. I work on a monthly basis. I recommend at least 3 months to see meaningful results, but you're free to stop at any time with 30 days' notice.